Professional Media WorkshopPR Strategy and Tactics

Question: Discuss about The Professional Media Workshop for PR Strategy and Tactics. Answer: Strategy and tactics, the right and left hands of PR The public relations officer (PR officer) is considered the flag-bearer of an organization (Dozier, Grunig and Grunig 2013). The reputation of a company lies in the hands of the people who are given the designation of PR. Increasing the brightness of the company and hiding the dullness of the company is the main responsibility of the PR. A PR should be aware of the happenings that are taking place in every corner of the organization so that any tough situation can be dealt easily (Culbertson and Chen 2013). At times, it can be seen that the PR possess more information than the annual report that is published in the online sites. Only a PR will be able to tell about the meaning of PR and how it is used in the society. People use certain theories for their own benefit and at times, the gadgets replace the human talks and relations. PR can be helpful in making the society realize the shortcomings. 1. Basketball player chose the proper media source as the PR. Instead of announcing in a bigger manner, he wore the jersey of the team, he will be playing in (Comcowich 2014). 2. Facebook at times becomes addiction and harms the company productivity. They indulge themselves in the sites and overlook the duties they are ought to perform. 3. The main of the celebrities is to highlight themselves and become their own PR. However, in the course, they forget that the two-step flow theory that they use is for the actual information to flow and not the news that will make them popular. At times, the desperate reached certain level that the celebrities make use of the theory to publicize unpopular news just to stay in the news. 4. The main problem is that the millennial generation does not understand the text cannot replace the expressions that they could share if they converse face-to-face. The communication becomes technical like the gadgets. 5. Good name in the competitive market is also necessary to stay afloat in the market of competition. The investments would have helped them in paying lesser amount of tax to the government. However, these kinds of activities should be stopped and the real face of such defaulters needed to be exposed in front of the public. Nigerian Delta Development Corporation has promised to finance the water system of the place(st-andrews.ac.uk 2016). They have been successfully able to finance a polluted stream, where the people have to go to fetch water through the main road with potholes. A perfect PR is able to highlight the exact problem of the organization if the person is acting for a different organization. In the present write-up, the PR is able to highlight the problems of the different aspects of the society. The highlight will be helpful for the people living in the society as they will take extra care before taking any step or trusting any organization. However, it will be bad PR for the organization but the customer will get the correct news. References Behind the mask The real face of corporate social responsibility. (2016). 1st ed. [ebook] Christian Aid. Available at: https://www.st-andrews.ac.uk/media/csear/app2practice-docs/CSEAR_behind-the-mask.pdf [Accessed 25 Jun. 2016]. Comcowich, W. (2014). 5 PR Lessons That Celebrities Taught Us. [online] CyberAlert Blog. Available at: https://www.cyberalert.com/blog/index.php/5-pr-lessons-that-celebrities-taught-us/ [Accessed 26 Jun. 2016]. Culbertson, H.M. and Chen, N., 2013.International public relations: A comparative analysis. Routledge. Dozier, D.M., Grunig, L.A. and Grunig, J.E., 2013.Manager's guide to excellence in public relations and communication management. Routledge.